The Hayes Foundation will make every effort to keep you informed.
Please read the articles below for more information about our efforts and
others efforts in the community and nationwide
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Oct 2011
 "This is a magical day for me and everyone who has helped the Hayes Foundation get to this point," said Oliver, founder and executive director of the Hayes Foundation. "It's overwhelming to think about how small we were when we started and now have the opportunity to partner with the CJ Foundation. I'm honored the Hayes Foundation is joining such an impactful organization, an organization that can take us to new levels of raising awareness of SIDS inRichmond and beyond."
If this is not too much (paragraph below), let's add it. If it is then just stick with above.
"One of our goals with the This Side Up campaign has been to spread our message across thecountry and beyond," said Oliver, who will join the CJ Foundation's board of directors. "The CJ Foundation will be able to take the This Side Up campaign to another level and guide its growth. We now have the onesies in English, Spanish and Vietnamese – I would like to see them in every language one day."
Press Release
Apr 2011
This Side Up Campaign Celebrates Five Years of Raising
Awareness of SID
Jan 2011
This Side Up campaign featured in Working Mother Magazine.
November 2010
The This Side Up campaign, an educational campaign that raises awareness of the risks of Sudden Infant Death Syndrome (SIDS), is in the running for a $250,000 grant from the Pepsi Refresh Project.
September 2010
Kyra Oliver writes a featured runners essay for the Chicago Marathon
Aug 2010
2010 State of the Art Ball featured in West End’s Best and Chesterfield Living. (read more) - PDF
Read More
Aug 2010
Julep’s New Southern Cuisine donates $2.10 per meal to the Hayes Foundation during Sampling Shockoe Week. - PDF
Click here to view menu>>
May 2010
The Country Club of Virginia was the site for the eighth annual Hayes Foundation State of the Art Ball, a black-tie fundraiser themed this year around “Bond, James Bond, Baby!” - PDF
Click here to read the full article>>
December 2009
Kyra Oliver tells Richmond Family Magazine her story and why it is important to be educated and to educate others. - PDF
Click here to read the full article>>
October 2009
Envisioning a World without SIDS: V Magazine Article - PDF
Click here to read the full article>>
August 2009
Onesies that save babies’ lives: Woman’s World Magazine - PDF
Click here to read the full article>>
Infant mortality rate lowest ever in V.A.
Click here to read the full article>>
2009 State of the Art Ball - PDF
Click here to read the full article>>
June 2009:
Click here to read the full article>>
Bucs' Bryant joins drive to prevent infant deaths from SIDS>>
HCECF, Hayes Foundation Form Partnership to Increase Awareness of SIDS in East Central Florida
This Side Up program promotes SIDS awareness
May 2009
State of the art Ball, Style Weekly Magazine - PDF
Click here to read the full article>>>
April 2009
Raise Foundation, Hayes Foundation Form Partnership to Increase Awareness of SIDS in Orange County
Click here to read the full article>>>
October 26, 2008
"A Few Simple Steps" Richmond.com article
Click here to read the full article>>
August 18, 2008
"10 Questions with Kyra Oliver" Richmond.com article
Click here to read the full article>>
July 23, 2008
"Mechanicsville Hospital Partners with HF" The Mechanicsville Local
Click here to read the full article>>
July 10, 2008
"This Side Up Campaign Arrives" Hopewell News
Click here to read the full article>>
June 17, 2008
"Obama Introduces Preventing Stillbirth and SUID Act of 2008"
Click here to read the full article>>
Winter 2008
"Giving Back" Work Magazine
Click here to read the full article>>
November 2007
"Stevie Award Winner" Richmond Times Dispatch
Click here to read the full article>>
September 2007
Richmond Times Dispatch: SIDS Ball Adds Roman Flair
Click here to download the article.
August 2007
Hayes Foundation Event Release
Click here to read the full article>>
May 2007
January 2007
Richmond Times Dispatch Metro Business: From Son's Tragedy, Parents Embark on a Safety Mission
Click here to read the full article>>
November 2006
Ukrops Go to Market: The Hayes Foundation-Richmond's Own Crusader Against SIDS
Click here to download the article.
November 6, 2006
U.S. News & World Report
When Kyra Oliver heard news reports about the SIDS study, she was thrilled-and overwhelmed by the memories it revived. Her son Hayes died in 2002, while he took a nap at his day-care provider's home.He was 4 1/2 months old, a chubby, joyful little boy. "He was awesome," says Hitzeman, 39, owner of a graphic design firm near Richmond, Va. "There was no indication that anything was wrong. He was a perfectly healthy baby." Indeed, no one knows what prompts seemingly healthy babies to suddenly die in their sleep. Most SIDS deaths occur between 2 and 4 months of age. Click here to view the U.S. News & World Report coverage.
November 1, 2006
WRIC Richmond News Channel 8
Doctors have some important new clues into a cause in Sudden Infant Death Syndrome. 8News Reporter Morgan Dean sat down with a mother of a SIDS victim, who's hopeful science can finally solve this mysterious disease. Kyra Oliver, executive director for the Hayes Foundation, says, "You tend to look to yourself and say is there something I should have done." Click here to view the WRIC coverage.
Winter 2006
R Health: This Side Up Launched
The foundation recently launched the This Side Up Campaign.
Click here to read the full article>>
When Hayes, the son of Kyra Oliver was first born, the two parents knew about Sudden Infant Death Syndrome (SIDS) but didn't talk about it. But when 4 1/2-month-old Hayes died a little more than fours years ago from SIDS, the Hitezmans couldn't avoid the subject. Click here to read the entire article.
October 31, 2006
Study: Brain stem defects may cause SIDS
CHICAGO, Illinois (AP)—In a small study with big implications, researchers found some of the strongest evidence yet that sudden infant death syndrome -- a medical and sometimes legal mystery once known as crib death -- may be caused by brain stem abnormalities.
The finding "takes the mystery away from SIDS," said Marian Willinger, a SIDS researcher at the National Institute of Child Health and Human Development, which funded the study. "It should take the guilt away from any parent who has lost a baby because they always wonder, `What did I do wrong?' Now, they need to really understand, 'My baby had a disease.'"
Click here to read the full article>>
Brain abnormality tied to sudden infant death
CHICAGO, Illinois (Reuters)—An abnormality in part of the brain that controls breathing, arousal and other reflexes may be what causes Sudden Infant Death Syndrome, a finding that could lead to a preventive treatment, a study said on Tuesday.
The discovery could explain why babies lying face down are more likely to die, because in that position an infant's reflexes, including head turning and arousal, are harder to trigger when breathing is challenged, the report from Children's Hospital Boston and Harvard Medical School said.
Click here to read the full article>>
Summer, 2006
Short Pump Life: This Side Up Raises Awareness for SIDS
Hayes Hitzeman was four and a half months old when his mother, Kyra Oliver, received the
phone call that her son had died one summer afternoon in 2002. He died from SIDS.
(Sudden Infant Death Syndrome).
Click here to download the full article>>
May 6, 2006
Oliver Creative has been named a finalist for the Greater Richmond Technology Council Awards Gala to be held May 17, 2006. The award that Oliver Creative is up for is the SMARTBOX Portable Storage’s Community Support Award. Click here to read more.
May 5, 2006
Richmond Times Dispatch
"Hall of fame honors four of 'Richmond's Finest'. Also, founder of web firm receives ethics award for moral character, practice." Click here to read the Richmond Times Dispatch article.
March 19, 2006
“It’s Boogie Woogie Bugle Boy, Baby” State of the Art Ball to be Held on September 16, 2006!
The Hayes Foundation is planning the 5th Annual State of the Art Ball to be held on September 16th, 2006 at the Science Museum of Virginia. The theme of the event is “It’s Boogie Woogie Bugle Boy, Baby!” The evening will start with a silent auction, cocktails and passed hors d'oeuvres. Then guests will be entertained while having dinner with an 11 piece swing band, The Kings of Swing, and a live auction. There will be lots of surprises throughout the entire evening. For more information click here>>
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March 19, 2006
The Hayes Foundation launches the This Side Up…while sleeping campaign March 29!
The This Side Up…while sleeping campaign is an educational effort that seeks to raise awareness of SIDS and SIDS prevention. At its core, the campaign strives to educate parents that the safest way for their babies to sleep is on their back. Click here for the full story>>
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June 17, 2004
Commonwealth Parenting Center Fulfills a Mission
Thanks to a generous grant from the Hayes Foundation in December 2003, Commonwealth Parenting Center (CPC) delivered the message of SIDS awareness and prevention to many new parents, as well as caretakers and relatives. CPC has reported the following ways their family educators presented in the classroom and the community:
- CPC delivered information at 6 health fairs reaching over 445 families.
- Comprehensive SIDS awareness curriculum was integrated in five mother/baby classes reaching 30 new mothers.
- Comprehensive SIDS awareness curriculum was presented to four “Rookies Guide” expectant parent classes reaching 28 expectant couples.
- CPC instructed 30 at risk teenage mothers from three different Elizabeth Projects on SIDS. An additional 63 adults who were either caretakers or relatives, including some of the fathers, participated in these classes.
- A SIDS workshop was presented at the June 12, 2004 Community Health Fair in Church Hill. Formal presentations were delivered on the half hour from 1:00 -4:00 pm. Over 200 families attended, almost entirely from at-risk populations.
Commonwealth Parenting Center, now in its twentieth year, continues to fulfill its mission of “helping parents help themselves through education, support and skill development. " For more information please contact the Hayes Foundation at info@hayeshitzemanfoundation.org.
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Hayes Foundation Distributes Grants
The Hayes Foundation distributed 2 grants in 2003. One grant was given to Commonwealth Parenting Center (see informatioin above for details) to help educate parents-to-be about SIDS. Personal consultation will be conducted to provide as much information as possible about how to prevent SIDS and how to educate others that may care for one’s child about SIDS.
The Foundation has also distributed a grant for research that will be conducted by collecting statewide data to help determine possible causes of SIDS.
Please contact Kyra Oliver at 804-708-0033 or at info@hayeshitzemanfoundation.org for more information.
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March of Dimes Named by Worth Magazine as a Top Charity for Second Consecutive Year:
Magazine Singles Out March of Dimes as a leading U.S. Health Charity
WHITE PLAINS, N.Y., DECEMBER 20, 2002 - For the second consecutive year, the March of Dimes has been named one of the nation's top charities in Worth Magazine's annual "America's 100 Best Charities" issue. Click here for the full story.
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Hayes Foundation Joins With March of Dimes
For Public Awareness Program
RICHMOND, VA., DECEMBER 12, 2002- The Hayes Foundation has joined with the March of Dimes to promote research and education of Sudden Infant Death Syndrome (SIDS) prevention. Click here to read more.
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December 8, 2002
Joy to the World Silent Auction
Our First Event was the Joy to the World Silent Auction sponsored by Cabo's Corner Bistro, and in conjunction the March of Dimes and the Calvert Giving Fund. It was a huge success raising $19,000, far above our goal. Click here for more.
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SIDS Awareness Day Held at the Village Ukrops
The Hayes Foundation passed out brochures and talked to parents, babysitters, grandparents and parents to be about SIDS at the 9600 Patterson Ave. Richmond, Va. 23229 on September 28, 2002. The day was a great success. Many mothers and parents to be noted that they had uncertainties in terms of preventative measures for SIDS and were grateful for our efforts in reaching out.
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The Hayes Foundation in the News
Like many parents who lose their children to Sudden Infant Death Syndrome Kyra Oliver didn't know of the lack of information about SIDS prevention until it was too late.
So four days after the death of their son Oliver "Hayes" Hitzeman in June 2002, the Richmond couple established the Hayes Foundation to raise money for SIDS education and research.
Click here to read article >>
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New Steps may help stop SIDS
“…Although the death rate from SIDS has fallen in recent years, SIDS remains the leading cause of death of infants ages 1 month to 1 year in the U.S., and the nation's largest professional organization of pediatricians believes new tactics are needed to fight it.”
Among the recommendations, which update the academy's 2000 guidelines:
- Parents should consider offering, but not forcing, a pacifier at nap time and bedtime throughout the first year. (Pacifier use beyond the first year is not recommended because it may increase risks for teeth misalignment.)
- Babies should sleep in their parents' room, but never in the same bed.
- Infants should sleep on their backs and not on their sides or stomachs.
- Babies should sleep on a firm mattress, covered by a sheet but no loose bedding.
- Mothers should not smoke during pregnancy. Also, infants should not be exposed to second-hand smoke for numerous reasons in addition to SIDS risk.
- Infants should be lightly clothed for sleep to avoid overheating.
- Parents should not rely on home monitors as a strategy to reduce the risk of SIDS.
- To avoid development of a flattened back to their head, babies should get "tummy time" during waking hours.
To read entire article click here >>
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America's
Top 100 Charities
December 2002, Worth Magazine
March of Dimes Named by Worth Magazine as a Top Charity for
Second Consecutive Year
Magazine Singles Out March of Dimes as a leading
U.S. Health Charity
WHITE PLAINS, N.Y., DECEMBER 20, 2002 - For
the second consecutive year, the March of Dimes has been named one of
the nation's top charities in Worth Magazine's annual "America's
100 Best Charities" issue.
Citing March of Dimes' successful efforts in expanding
newborn screening programs and investing in research to fight birth defects,
Worth Magazine said in its December/January 2003 issue, "The March
of Dimes Birth Defects Foundation is all about healthy babies.''
The March of Dimes was only one of 13 health charities
singled out for this honor. The organization joins a select few national
charities that have now been honored two consecutive years.
In singling out the top charities, Worth notes, "The
United States has more than 800,000 public charities, all trying in their
own way to make a difference. We set out to find the 100 nonprofits that
have had the biggest impact and see how those groups spend the money you
invest in them.'' In addition to health charities, charities in environment,
relief and development, human services, education and the arts were also
chosen on a broad base of criteria, from flow-through of funds directly
to programs to efficiency and expert testimony.
"We are proud and honored to have been named as
one of the top 100 charities in the country - again - by Worth Magazine,''
said Dr. Jennifer L. Howse, president of the March of Dimes. "The
March of Dimes is and always will be committed to tackling issues dealing
with maternal and infant health.''
The March of Dimes is a national voluntary health agency
whose mission is to improve the health of babies by preventing birth defects
and infant mortality. Founded in 1938, the March of Dimes funds programs
of research, community services, education, and advocacy to save babies.
For more information, visit the March of Dimes Web site at www.marchofdimes.com,
its Spanish web site at www.nacersano.org or call 1-888-MODIMES. For more
information on the annual March of Dimes WalkAmerica, visit the Web site
at www.walkamerica.org.
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Hayes Foundation Joins
With March of Dimes For Public Awareness Program
RICHMOND, VA., DECEMBER 12, 2002- The Hayes Foundation has joined with the March of Dimes to promote research
and education of Sudden Infant Death Syndrome (SIDS) prevention. Although
the exact cause
of SIDS has not been identified, studies have shown that SIDS can be significantly
reduced if parents and caretakers are more aware of the potential dangers
to their children and better informed about guidelines that may help reduce
the risk of SIDS.
"We're so excited to team up with the March of
Dimes because we support their work and feel this is a natural partnership
that will promote prevention guidelines," said Kyra Oliver,
Executive Director of the Hayes Foundation. "Plus, new partnerships
are the tools we need to continue the dramatic success we have witnessed
with other SIDS education and research efforts in the past."
SIDS is the number one cause of death of infants from
one month to one year of age, compared to all other deaths combined. It
is a diagnosis that is made only after a death of an infant and when all
other possible causes of death have been ruled out by a complete investigation
and autopsy. For babies under 12 months, The Hayes Foundation
and the March of Dimes recommend the following guidelines to help reduce
the risk of SIDS:
- Place your baby on his/her
back to sleep at night and naptime.
- Use a firm mattress in a
safety-approved crib
- Eliminate fluffy, loose
bedding from your baby's sleep area.
- Keep your baby's face clear
of coverings, such as pillows, blankets and toys.
- Be careful not to let your
baby become overheated.
- Don't allow anyone to smoke
around your baby.
- Educate babysitters, day care providers, grandparents
and anyone who cares for your baby about SIDS risks.
The Hayes Foundation was founded on June 15,
2002 by Kyra Oliver and her husband, , in honor
of their 4½-month-old son, who died of SIDS on June 11, 2002. The
Foundation works to award grants for SIDS research, support services and
public awareness programs. Through its annual Silent Auction and support
of friends, family and corporate donors, the Hayes Foundation
has raised more than $30,000 since June of this year. For more information
about the Hayes Foundation, call 804.708.0035 or visit their
website at www.hayeshitzemanfoundation.org.
The March of Dimes is a national voluntary health
agency whose mission is to improve the health of babies by preventing
birth defects and infant mortality. Founded in 1938, the organization
funds programs of research, community services, education and advocacy
to save babies lives. Information can be found on its web site at www.marchofdimes.com
or by calling toll free 1-888-MODIMES.
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America's Top 100 Charities
By Reshma Memon Yaqub December 2002, Worth Magazine
The March of Dimes Birth Defects Foundation is all about
healthy babies.
 The
March of Dimes Birth Defects Foundation is all about healthy babies. Last
year, it funded $26.5 million for research into birth defects and also
provided its usual potent mix of community services, education, and advocacy.
Next month, the March of Dimes will debut a $75 million Prematurity Prevention
campaign, with the goal of reducing premature births by 15 percent in
five years. It has begun a program to help states expand their newborn
screening programs. Through a pilot program, it also helps parents with
babies in neonatal intensive care. Click
here for more information about how Worth Magazine selects the top
charities.
ANNUAL REVENUE $217.9 million
888-663-4637
www.marchofdimes.com
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Abstract #39670
Pediatric nurse practitioners' support of the
"Back to Sleep" campaign: Factors affecting their practice
Bridgewater, SD., November 11, 2002
Georgia L. Heiberger, EdD, MSN,
PNP, Rutgers University, PO Box 107,
Bridgewater, SD 57319, 303-948-5712, glahei@usa.net
The purpose of this presentation is to explore
the impact of the "Back-to-Sleep" campaign upon the health promotion
activities of pediatric nurse practitioners. A descriptive, exploratory
study utilizing a convenience sample of 347 pediatric nurse practitioners
living in the mid-Atlantic region was completed in 2001. The "Back-to-Sleep"
campaign (Malloy, 1998) was used as the framework within which to discover
answers about the personal, educational and experiential factors that
could be found in pediatric nurse practitioners who incorporate new health-care
information into their practices. Pediatric nurse practitioners in the
study received a questionnaire that asked about their practice settings
and caregiving behaviors, as well as demographic data. Respondents showed
high levels of awareness of and agreement with new information in the
prevention of Sudden Infant Death Syndrome. In addition, they described
teaching activities through which they enabled their clients to increase
their knowledge about pediatric health care. Chi-square testing indicated
associations between awareness of new information, agreement with this
information, and the transmission of this information to clients by the
nurse practitioners. Willingness of pediatric nurse practitioners to promote
new information was not dependent upon their ages, educational experiences,
or years of employment. Pediatric nurse practitioners who were most likely
to incorporate recent discoveries into their practices were those who
had the greatest agreement with the results of the discoveries. The outcomes
of the study enhance understanding of the ways in which pediatric nurse
practitioners accept relevant new knowledge and inform parents of this
information.
Learning Objectives: 1. Participants will identify the infants most at
risk of succumbing to Sudden Infant Death Syndrome. 2. Participants will
describe the impact of the "Back-to-Sleep" campaign upon the
SIDS rate in the United States during the 1990s. 3. Participants will
discuss the methods used by pediatric nurse practitioners in implementing
SIDS prevention strategies.
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