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The Hayes Foundation will make every effort to keep you informed. Please read the articles below for more information about our efforts and others efforts in the community and nationwide

2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002


Oct 2011

"This is a magical day for me and everyone who has helped the Hayes Foundation get to this point," said Oliver, founder and executive director of the Hayes Foundation. "It's overwhelming to think about how small we were when we started and now have the opportunity to partner with the CJ Foundation. I'm honored the Hayes Foundation is joining such an impactful organization, an organization that can take us to new levels of raising awareness of SIDS inRichmond and beyond." If this is not too much (paragraph below), let's add it. If it is then just stick with above.

"One of our goals with the This Side Up campaign has been to spread our message across thecountry and beyond," said Oliver, who will join the CJ Foundation's board of directors. "The CJ Foundation will be able to take the This Side Up campaign to another level and guide its growth. We now have the onesies in English, Spanish and Vietnamese – I would like to see them in every language one day."

Press Release


Apr 2011

This Side Up Campaign Celebrates Five Years of Raising
Awareness of SID


Jan 2011

This Side Up campaign featured in Working Mother Magazine.


November 2010


The This Side Up campaign, an educational campaign that raises awareness of the risks of Sudden Infant Death Syndrome (SIDS), is in the running for a $250,000 grant from the Pepsi Refresh Project.



September 2010

Kyra Oliver writes a featured runners essay for the Chicago Marathon


Aug 2010

2010 State of the Art Ball featured in West End’s Best and Chesterfield Living. (read more) - PDF

Read More

Aug 2010

Julep’s New Southern Cuisine donates $2.10 per meal to the Hayes Foundation during Sampling Shockoe Week. - PDF

Click here to view menu>>

May 2010

The Country Club of Virginia was the site for the eighth annual Hayes Foundation State of the Art Ball, a black-tie fundraiser themed this year around “Bond, James Bond, Baby!” - PDF

Click here to read the full article>>

December 2009

Kyra Oliver tells Richmond Family Magazine her story and why it is important to be educated and to educate others. - PDF

Click here to read the full article>>

October 2009

Envisioning a World without SIDS: V Magazine Article - PDF

Click here to read the full article>>

August 2009

Onesies that save babies’ lives: Woman’s World Magazine - PDF

Click here to read the full article>>

Infant mortality rate lowest ever in V.A.

Click here to read the full article>>

2009 State of the Art Ball - PDF

Click here to read the full article>>

June 2009:

Of all the things that can threaten an infant’s life, SIDS is probably the most confounding. It’s still a medical mystery as to what exactly causes SIDS infants to stop breathing, - PDF

Click here to read the full article>>

Bucs' Bryant joins drive to prevent infant deaths from SIDS>>

HCECF, Hayes Foundation Form Partnership to Increase Awareness of SIDS in East Central Florida

This Side Up program promotes SIDS awareness

May 2009

State of the art Ball, Style Weekly Magazine - PDF

Click here to read the full article>>>

April 2009

Raise Foundation, Hayes Foundation Form Partnership to Increase Awareness of SIDS in Orange County

Click here to read the full article>>>

October 26, 2008

"A Few Simple Steps" Richmond.com article

Click here to read the full article>>

August 18, 2008

"10 Questions with Kyra Oliver" Richmond.com article

Click here to read the full article>>

July 23, 2008

"Mechanicsville Hospital Partners with HF" The Mechanicsville Local

Click here to read the full article>>

July 10, 2008

"This Side Up Campaign Arrives" Hopewell News

Click here to read the full article>>

June 17, 2008

"Obama Introduces Preventing Stillbirth and SUID Act of 2008"

Click here to read the full article>>

Winter 2008

"Giving Back" Work Magazine

Click here to read the full article>>


November 2007

"Stevie Award Winner" Richmond Times Dispatch

Click here to read the full article>>


September 2007

Richmond Times Dispatch: SIDS Ball Adds Roman Flair

Click here to download the article.


August 2007

Hayes Foundation Event Release

Click here to read the full article>>


May 2007


January 2007

Richmond Times Dispatch Metro Business: From Son's Tragedy, Parents Embark on a Safety Mission

Click here to read the full article>>


November 2006

Ukrops Go to Market: The Hayes Foundation-Richmond's Own Crusader Against SIDS

Click here to download the article.


November 6, 2006

U.S. News & World Report

When Kyra Oliver heard news reports about the SIDS study, she was thrilled-and overwhelmed by the memories it revived. Her son Hayes died in 2002, while he took a nap at his day-care provider's home.He was 4 1/2 months old, a chubby, joyful little boy. "He was awesome," says Hitzeman, 39, owner of a graphic design firm near Richmond, Va. "There was no indication that anything was wrong. He was a perfectly healthy baby." Indeed, no one knows what prompts seemingly healthy babies to suddenly die in their sleep. Most SIDS deaths occur between 2 and 4 months of age. Click here to view the U.S. News & World Report coverage.


November 1, 2006

WRIC Richmond News Channel 8

Doctors have some important new clues into a cause in Sudden Infant Death Syndrome. 8News Reporter Morgan Dean sat down with a mother of a SIDS victim, who's hopeful science can finally solve this mysterious disease. Kyra Oliver, executive director for the Hayes Foundation, says, "You tend to look to yourself and say is there something I should have done." Click here to view the WRIC coverage.


Winter 2006
R Health: This Side Up Launched

The foundation recently launched the This Side Up Campaign.

Click here to read the full article>>

When Hayes, the son of Kyra Oliver was first born, the two parents knew about Sudden Infant Death Syndrome (SIDS) but didn't talk about it. But when 4 1/2-month-old Hayes died a little more than fours years ago from SIDS, the Hitezmans couldn't avoid the subject. Click here to read the entire article.


October 31, 2006
Study: Brain stem defects may cause SIDS

CHICAGO, Illinois (AP)—In a small study with big implications, researchers found some of the strongest evidence yet that sudden infant death syndrome -- a medical and sometimes legal mystery once known as crib death -- may be caused by brain stem abnormalities.

The finding "takes the mystery away from SIDS," said Marian Willinger, a SIDS researcher at the National Institute of Child Health and Human Development, which funded the study. "It should take the guilt away from any parent who has lost a baby because they always wonder, `What did I do wrong?' Now, they need to really understand, 'My baby had a disease.'"

Click here to read the full article>>

Brain abnormality tied to sudden infant death

CHICAGO, Illinois (Reuters)—An abnormality in part of the brain that controls breathing, arousal and other reflexes may be what causes Sudden Infant Death Syndrome, a finding that could lead to a preventive treatment, a study said on Tuesday.

The discovery could explain why babies lying face down are more likely to die, because in that position an infant's reflexes, including head turning and arousal, are harder to trigger when breathing is challenged, the report from Children's Hospital Boston and Harvard Medical School said.

Click here to read the full article>>


Summer, 2006
Short Pump Life: This Side Up Raises Awareness for SIDS

Hayes Hitzeman was four and a half months old when his mother, Kyra Oliver, received the phone call that her son had died one summer afternoon in 2002. He died from SIDS. (Sudden Infant Death Syndrome).
Click here to download the full article>>


May 6, 2006

Oliver Creative has been named a finalist for the Greater Richmond Technology Council Awards Gala to be held May 17, 2006. The award that Oliver Creative is up for is the SMARTBOX Portable Storage’s Community Support Award. Click here to read more.


May 5, 2006

Richmond Times Dispatch

"Hall of fame honors four of 'Richmond's Finest'. Also, founder of web firm receives ethics award for moral character, practice." Click here to read the Richmond Times Dispatch article.


March 19, 2006
“It’s Boogie Woogie Bugle Boy, Baby” State of the Art Ball to be Held on September 16, 2006!

The Hayes Foundation is planning the 5th Annual State of the Art Ball to be held on September 16th, 2006 at the Science Museum of Virginia. The theme of the event is “It’s Boogie Woogie Bugle Boy, Baby!” The evening will start with a silent auction, cocktails and passed hors d'oeuvres. Then guests will be entertained while having dinner with an 11 piece swing band, The Kings of Swing, and a live auction. There will be lots of surprises throughout the entire evening. For more information click here>>

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March 19, 2006
The Hayes Foundation launches the This Side Up…while sleeping campaign March 29!

The This Side Up…while sleeping campaign is an educational effort that seeks to raise awareness of SIDS and SIDS prevention. At its core, the campaign strives to educate parents that the safest way for their babies to sleep is on their back. Click here for the full story>>

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June 17, 2004
Commonwealth Parenting Center Fulfills a Mission

Thanks to a generous grant from the Hayes Foundation in December 2003, Commonwealth Parenting Center (CPC) delivered the message of SIDS awareness and prevention to many new parents, as well as caretakers and relatives. CPC has reported the following ways their family educators presented in the classroom and the community:

  1. CPC delivered information at 6 health fairs reaching over 445 families.
  2. Comprehensive SIDS awareness curriculum was integrated in five mother/baby classes reaching 30 new mothers.
  3. Comprehensive SIDS awareness curriculum was presented to four “Rookies Guide” expectant parent classes reaching 28 expectant couples.
  4. CPC instructed 30 at risk teenage mothers from three different Elizabeth Projects on SIDS. An additional 63 adults who were either caretakers or relatives, including some of the fathers, participated in these classes.
  5. A SIDS workshop was presented at the June 12, 2004 Community Health Fair in Church Hill. Formal presentations were delivered on the half hour from 1:00 -4:00 pm. Over 200 families attended, almost entirely from at-risk populations.

Commonwealth Parenting Center, now in its twentieth year, continues to fulfill its mission of “helping parents help themselves through education, support and skill development. " For more information please contact the Hayes Foundation at info@hayeshitzemanfoundation.org.

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Hayes Foundation Distributes Grants

The Hayes Foundation distributed 2 grants in 2003. One grant was given to Commonwealth Parenting Center (see informatioin above for details) to help educate parents-to-be about SIDS. Personal consultation will be conducted to provide as much information as possible about how to prevent SIDS and how to educate others that may care for one’s child about SIDS.

The Foundation has also distributed a grant for research that will be conducted by collecting statewide data to help determine possible causes of SIDS.

Please contact Kyra Oliver at 804-708-0033 or at info@hayeshitzemanfoundation.org for more information.

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March of Dimes Named by Worth Magazine as a Top Charity for Second Consecutive Year:
Magazine Singles Out March of Dimes as a leading U.S. Health Charity

WHITE PLAINS, N.Y., DECEMBER 20, 2002 - For the second consecutive year, the March of Dimes has been named one of the nation's top charities in Worth Magazine's annual "America's 100 Best Charities" issue. Click here for the full story.

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Hayes Foundation Joins With March of Dimes
For Public Awareness Program

RICHMOND, VA., DECEMBER 12, 2002- The Hayes Foundation has joined with the March of Dimes to promote research and education of Sudden Infant Death Syndrome (SIDS) prevention. Click here to read more.

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December 8, 2002
Joy to the World Silent Auction

Our First Event was the Joy to the World Silent Auction sponsored by Cabo's Corner Bistro, and in conjunction the March of Dimes and the Calvert Giving Fund. It was a huge success raising $19,000, far above our goal. Click here for more.

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SIDS Awareness Day Held at the Village Ukrops

The Hayes Foundation passed out brochures and talked to parents, babysitters, grandparents and parents to be about SIDS at the 9600 Patterson Ave. Richmond, Va. 23229 on September 28, 2002. The day was a great success. Many mothers and parents to be noted that they had uncertainties in terms of preventative measures for SIDS and were grateful for our efforts in reaching out.

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The Hayes Foundation in the News

Like many parents who lose their children to Sudden Infant Death Syndrome Kyra Oliver didn't know of the lack of information about SIDS prevention until it was too late.

So four days after the death of their son Oliver "Hayes" Hitzeman in June 2002, the Richmond couple established the Hayes Foundation to raise money for SIDS education and research.

Click here to read article >>

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New Steps may help stop SIDS

“…Although the death rate from SIDS has fallen in recent years, SIDS remains the leading cause of death of infants ages 1 month to 1 year in the U.S., and the nation's largest professional organization of pediatricians believes new tactics are needed to fight it.”

Among the recommendations, which update the academy's 2000 guidelines:

  • Parents should consider offering, but not forcing, a pacifier at nap time and bedtime throughout the first year. (Pacifier use beyond the first year is not recommended because it may increase risks for teeth misalignment.)
  • Babies should sleep in their parents' room, but never in the same bed.
  • Infants should sleep on their backs and not on their sides or stomachs.
  • Babies should sleep on a firm mattress, covered by a sheet but no loose bedding.
  • Mothers should not smoke during pregnancy. Also, infants should not be exposed to second-hand smoke for numerous reasons in addition to SIDS risk.
  • Infants should be lightly clothed for sleep to avoid overheating.
  • Parents should not rely on home monitors as a strategy to reduce the risk of SIDS.
  • To avoid development of a flattened back to their head, babies should get "tummy time" during waking hours.

To read entire article click here >>

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America's Top 100 Charities
December 2002, Worth Magazine

March of Dimes Named by Worth Magazine as a Top Charity for
Second Consecutive Year
Magazine Singles Out March of Dimes as a leading U.S. Health Charity

WHITE PLAINS, N.Y., DECEMBER 20, 2002 - For the second consecutive year, the March of Dimes has been named one of the nation's top charities in Worth Magazine's annual "America's 100 Best Charities" issue.

Citing March of Dimes' successful efforts in expanding newborn screening programs and investing in research to fight birth defects, Worth Magazine said in its December/January 2003 issue, "The March of Dimes Birth Defects Foundation is all about healthy babies.''

The March of Dimes was only one of 13 health charities singled out for this honor. The organization joins a select few national charities that have now been honored two consecutive years.

In singling out the top charities, Worth notes, "The United States has more than 800,000 public charities, all trying in their own way to make a difference. We set out to find the 100 nonprofits that have had the biggest impact and see how those groups spend the money you invest in them.'' In addition to health charities, charities in environment, relief and development, human services, education and the arts were also chosen on a broad base of criteria, from flow-through of funds directly to programs to efficiency and expert testimony.

"We are proud and honored to have been named as one of the top 100 charities in the country - again - by Worth Magazine,'' said Dr. Jennifer L. Howse, president of the March of Dimes. "The March of Dimes is and always will be committed to tackling issues dealing with maternal and infant health.''

The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies. For more information, visit the March of Dimes Web site at www.marchofdimes.com, its Spanish web site at www.nacersano.org or call 1-888-MODIMES. For more information on the annual March of Dimes WalkAmerica, visit the Web site at www.walkamerica.org.

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Hayes Foundation Joins With March of Dimes For Public Awareness Program

RICHMOND, VA., DECEMBER 12, 2002- The Hayes Foundation has joined with the March of Dimes to promote research and education of Sudden Infant Death Syndrome (SIDS) prevention. Although the exact cause
of SIDS has not been identified, studies have shown that SIDS can be significantly reduced if parents and caretakers are more aware of the potential dangers to their children and better informed about guidelines that may help reduce the risk of SIDS.

"We're so excited to team up with the March of Dimes because we support their work and feel this is a natural partnership that will promote prevention guidelines," said Kyra Oliver, Executive Director of the Hayes Foundation. "Plus, new partnerships are the tools we need to continue the dramatic success we have witnessed with other SIDS education and research efforts in the past."

SIDS is the number one cause of death of infants from one month to one year of age, compared to all other deaths combined. It is a diagnosis that is made only after a death of an infant and when all other possible causes of death have been ruled out by a complete investigation and autopsy. For babies under 12 months, The Hayes Foundation and the March of Dimes recommend the following guidelines to help reduce the risk of SIDS:

  • Place your baby on his/her back to sleep at night and naptime.
  • Use a firm mattress in a safety-approved crib
  • Eliminate fluffy, loose bedding from your baby's sleep area.
  • Keep your baby's face clear of coverings, such as pillows, blankets and toys.
  • Be careful not to let your baby become overheated.
  • Don't allow anyone to smoke around your baby.
  • Educate babysitters, day care providers, grandparents and anyone who cares for your baby about SIDS risks.

The Hayes Foundation was founded on June 15, 2002 by Kyra Oliver and her husband, , in honor of their 4½-month-old son, who died of SIDS on June 11, 2002. The Foundation works to award grants for SIDS research, support services and public awareness programs. Through its annual Silent Auction and support of friends, family and corporate donors, the Hayes Foundation has raised more than $30,000 since June of this year. For more information about the Hayes Foundation, call 804.708.0035 or visit their website at www.hayeshitzemanfoundation.org.

The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects and infant mortality. Founded in 1938, the organization funds programs of research, community services, education and advocacy to save babies lives. Information can be found on its web site at www.marchofdimes.com or by calling toll free 1-888-MODIMES.

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America's Top 100 Charities
By Reshma Memon Yaqub December 2002, Worth Magazine


The March of Dimes Birth Defects Foundation is all about healthy babies.

The March of Dimes Birth Defects Foundation is all about healthy babies. Last year, it funded $26.5 million for research into birth defects and also provided its usual potent mix of community services, education, and advocacy. Next month, the March of Dimes will debut a $75 million Prematurity Prevention campaign, with the goal of reducing premature births by 15 percent in five years. It has begun a program to help states expand their newborn screening programs. Through a pilot program, it also helps parents with babies in neonatal intensive care. Click here for more information about how Worth Magazine selects the top charities.

ANNUAL REVENUE $217.9 million
888-663-4637
www.marchofdimes.com

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Abstract #39670
Pediatric nurse practitioners' support of the "Back to Sleep" campaign: Factors affecting their practice

Bridgewater, SD., November 11, 2002

Georgia L. Heiberger, EdD, MSN, PNP, Rutgers University, PO Box 107, Bridgewater, SD 57319, 303-948-5712, glahei@usa.net

The purpose of this presentation is to explore the impact of the "Back-to-Sleep" campaign upon the health promotion activities of pediatric nurse practitioners. A descriptive, exploratory study utilizing a convenience sample of 347 pediatric nurse practitioners living in the mid-Atlantic region was completed in 2001. The "Back-to-Sleep" campaign (Malloy, 1998) was used as the framework within which to discover answers about the personal, educational and experiential factors that could be found in pediatric nurse practitioners who incorporate new health-care information into their practices. Pediatric nurse practitioners in the study received a questionnaire that asked about their practice settings and caregiving behaviors, as well as demographic data. Respondents showed high levels of awareness of and agreement with new information in the prevention of Sudden Infant Death Syndrome. In addition, they described teaching activities through which they enabled their clients to increase their knowledge about pediatric health care. Chi-square testing indicated associations between awareness of new information, agreement with this information, and the transmission of this information to clients by the nurse practitioners. Willingness of pediatric nurse practitioners to promote new information was not dependent upon their ages, educational experiences, or years of employment. Pediatric nurse practitioners who were most likely to incorporate recent discoveries into their practices were those who had the greatest agreement with the results of the discoveries. The outcomes of the study enhance understanding of the ways in which pediatric nurse practitioners accept relevant new knowledge and inform parents of this information.
Learning Objectives: 1. Participants will identify the infants most at risk of succumbing to Sudden Infant Death Syndrome. 2. Participants will describe the impact of the "Back-to-Sleep" campaign upon the SIDS rate in the United States during the 1990s. 3. Participants will discuss the methods used by pediatric nurse practitioners in implementing SIDS prevention strategies.

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Following these guidelines may help reduce the risk of SIDS:

  • Place your baby on the back to sleep at night and naptime
  • Use a firm mattress in a safety-approved crib
  • Eliminate fluffy, loose bedding from your baby's sleep area
  • Keep your baby's face clear of coverings
  • Be careful not to overheat your baby
  • Breastfeed if possible
  • Don't allow anyone to smoke around your baby
  • Consider offering your baby a pacifier at naptime and bed time for the first year (but not for the first month for breastfed babies)
  • Do not allow your baby to sleep in an adult bed
  • Consider using a fan in the baby’s room for air circulation
  • Tell anyone that may keep your baby about This Side UP
Hayes Hitzeman Foundation Supporting Research and Awareness of SIDS