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Advisory Board



James E. Rogers

SCI Investors


Anne L. McCracken

SCI Investors


Donna Sharp Suro



Dr. Peter Heyman

Wiley Kirchmier & Terry


Amy Cabaniss



Gil Minor

Owens & Minor


Jenni Lee Crocker

Ernst & Young





Board Member



Kyra Oliver,
Executive Director

Oliver Creative

Marketing & Events
This Side Up

Missy Bane

Missy Bane Photography

Marketing and Events

Amy Cabaniss


Marketing and Events

Jenni Lee Crocker

Ernst & Young

Marketing and Events

Jennifer Nilsen


Associate Director

Bill Pilc

Pilc & Moseley

Financial and Legal

Tunstall Willis


Chairman of the Board

Kate Houck

The Houcks

Non-profit Business Development

Following these guidelines may help reduce the risk of SIDS:

  • Place your baby on the back to sleep at night and naptime
  • Use a firm mattress in a safety-approved crib
  • Eliminate fluffy, loose bedding from your baby's sleep area
  • Keep your baby's face clear of coverings
  • Be careful not to overheat your baby
  • Breastfeed if possible
  • Don't allow anyone to smoke around your baby
  • Consider offering your baby a pacifier at naptime and bed time for the first year (but not for the first month for breastfed babies)
  • Do not allow your baby to sleep in an adult bed
  • Consider using a fan in the baby’s room for air circulation
  • Tell anyone that may keep your baby about This Side UP
Hayes Hitzeman Foundation Supporting Research and Awareness of SIDS